Top Lead Generation Agencies for Accountants in Glasgow (2025)

Glasgow’s professional services scene is vibrant and competitive, and accounting firms often face pressure to win new clients beyond traditional referrals. 

Relying on word-of-mouth alone is rarely enough to sustain growth, and that’s where dedicated lead generation agencies come in. 

These agencies help accountants attract qualified leads and convert prospects into new clients, using strategies ranging from social media advertising, PPC, SEO, and much more. 

The purpose of this post is to present an impartial list of some of the best lead generation agencies (local to Glasgow & surrounding areas) that are well-suited for accountancy practices. 

For each agency, we outline who they are, the services they offer for accountants, their typical pricing model, and what type of firm they’re “best for.” 

Notably, one of these options even uses a modern subscription-based model rather than a more traditional approach– showcasing a fresh approach (you’ll find out which one below).

Whether you’re a small practice or a larger accounting firm, these agencies can help fill your pipeline. 

Let’s dive into the list.

Best lead generation agencies for accountants in Glasgow

1. Arcana Agency

Arcana Agency is a subscription-based lead generation agency in Glasgow that helps accountants acquire a steady pipeline of new clients.

Overview: 

Arcana Agency is a marketing agency focused on helping start-ups, SMEs and professional services firms grow by offering them productised marketing services with clear, deliverable outcomes. 

It’s a subsidiary of Arcana, a start-up working to build a next generation enterprise resource planning (ERP) platform.  

It takes a different approach from traditional marketing agencies by offering its services on a subscription model. 

In fact, Arcana’s Lead Generation Engine is a subscription service designed for businesses that need more clients, handling every step – from ad campaigns and complete sales funnels to CRM optimisation & automation – so you get a steady flow of qualified leads without the complexity. 

Arcana agency emphasizes engineered, data-driven systems over guesswork, aiming to deliver predictable growth for clients. So if you’re reading this and you’re looking for an agency that provides fully integrated systems, not just one off services, Arcana Agency might be for you.

Services for Accountants

As discussed, Arcana Agency provides end-to-end lead generation through its Lead Generation Engine service. This includes managing advertising campaigns on Facebook, Instagram, Google, YouTube, and more; designing high-converting sales funnels, and setting up CRM automation to capture and nurture leads through the sales process. 

Its methodology is divided into three “engines”, intended to actively improve specific areas of a business to enable growth: 

• Acquire: drive new leads, appointments, and ultimately sales by building out a strong top of the funnel.
• Compound stage: they utilise their Growth Engine to build long-term visibility via tried and tested organic content strategies on not only social media, but also SEO - the goal is to create compounding momentum that drives real business growth.
• Optimise stage (Conversion Engine) to improve closing rates through CRM and automation. 

In practice, Arcana Agency handles everything from attracting prospects to integrating with your CRM, so every lead flows straight into your system in real-time (e.g. no manual imports or redundant data entry work). When it comes to marketing, they provide 

This holistic approach can be especially valuable for accountants who want to automate follow-ups and ensure no inquiry slips through the cracks.

Pricing Model: Monthly Subscription

Arcana’s services are delivered on a subscription basis rather than charging a large upfront fee or an open-ended retainer. 

Clients pay a fixed monthly subscription for a package of ongoing campaigns and iterations. 

This model provides cost transparency and consistency. (While exact pricing tiers aren’t public here, the approach is outcomes-focused – if something isn’t working, Arcana Agency iterates and improves as part of the subscription.) 

There are no long-term lock-in retainers (you can cancel anytime); the idea is you can start with the service you need and expand as you scale.

Best For: 

While Arcana Agency serves a number of verticals, it’s great for Accounting firms that want a done-for-you lead generation system with predictable results and integrated automation. 

Arcana Agency is ideal for practices looking for a modern, all-in-one solution – it’s best for those who prefer a tech-driven, transparent approach (dashboards, CRM integration) over traditional agency arrangements. 

If you value having your marketing “engineered” and want a simpler subscription arrangement, Arcana Agency stands out as an alternative marketing agency for accountants in Glasgow.

2. The Munro Agency

The Munro Agency is a Glasgow-based digital marketing firm that offers lead generation and inbound marketing services to help accountants attract and convert new clients.

Overview: 

The Munro Agency is a well-established local agency (founded in 2016) known for its expertise in inbound marketing and sales consultancy alongside lead generation. 

Described as “a premier digital marketing firm specialising in lead generation, inbound marketing, and sales consultancy,” Munro provides tailored strategies for its clients. 

They have a solid reputation for utilizing the latest marketing tools to drive growth and enhance online presence, which can be crucial for accountants looking to improve their visibility and thought leadership.

Services for Accountants: 

Munro’s services cover a broad spectrum of digital marketing, which can be leveraged for accounting firms. 

This includes pay-per-click (PPC) advertising (e.g. Google Ads campaigns targeted to people searching for accountants), search engine optimization (to help an accounting practice’s website rank for relevant local queries), content marketing and “thought leadership” content creation, email marketing and marketing automation, and social media marketing. 

They also offer CRM and marketing automation consulting (they are SharpSpring and HubSpot savvy according to their website) which can help accountants nurture leads over a longer sales cycle. 

In short, a firm like Munro can handle the entire digital funnel: from getting traffic (via SEO/PPC) to capturing leads (with optimized landing pages/content) and even bridging the gap between your marketing and sales teams by delivering highly qualified leads directly to you. 

Accountants who want to improve their digital footprint and generate inbound inquiries could benefit from these services.

Pricing Model: Traditional Retainer or Project-based. 

The Munro Agency follows a more traditional pricing model from the information we can gather (as is common for digital marketing agencies). This includes fixed fees for specific campaigns (like a website redesign or a short-term PPC campaign). 

They tailor strategies per client, so costs would depend on the scope (e.g. managing multi-channel marketing each month vs. one-off projects). 

Expect a more conventional agency pricing structure, with tiered packages or custom quotes after a consultation.

Best For: 

Accounting firms that want an all-around marketing partner. 

The Munro Agency is best for firms that are not just seeking quick leads but also want to build their online brand and inbound lead flow over time. 

If you’re interested in content creation, SEO rankings, and a broad digital strategy (not only immediate lead generation), or if you value an agency that can consult on sales process and marketing strategy, Munro is a great fit. 

It’s suited to those who prefer a full-service digital approach on a retainer basis.

3. The Lead Generation Company (TLGC)

The Lead Generation Company is a Glasgow-headquartered B2B lead generation and telemarketing agency known for delivering high-quality sales leads through a mix of calls and digital tactics.

Overview: 

Founded in 2012 and with offices in Glasgow (as well as London and Manchester), The Lead Generation Company is a multi-award-winning B2B lead gen and telemarketing company. 

They have a strong reputation in the UK for outbound lead generation. As one industry review notes, 

Headquartered in Glasgow, The Lead Generation Company excels in lead generation and telemarketing services, delivering high-quality B2B and B2C leads by combining traditional telemarketing with modern digital marketing techniques. 

Their team of experienced telemarketers (with an average of 14+ years experience each in B2B calling) focuses on professional, targeted outreach – an approach that has made them a trusted partner across various sectors.

Services for Accountants: 

TLGC’s core services revolve around outbound lead generation. 

For an accounting firm, this could mean they handle cold calling campaigns to a targeted list of prospective business clients (e.g. SMEs in certain industries), appointment setting (booking qualified meetings for you with potential clients), and following up on prospects. 

They also provide B2B telemarketing to nurture leads or invite prospects to events/webinars, plus data services (they have their own database and can help with contact list building). 

Additionally, TLGC extends into some digital areas: they can run email marketing campaigns and even LinkedIn outreach as part of a multi-touch approach. 

They emphasize measurable outcomes - for example, reporting on the number of appointments set or leads generated – tailoring the strategy to each client’s goals. 

Accountants working with TLGC might leverage them to proactively reach prospects (something busy accountants often don’t have time for), confident in their structured, script-based approach to represent the firm professionally by phone.

Pricing Model: Retainer / Pay-per-lead hybrid. 

Typically, telemarketing agencies like TLGC charge either a monthly retainer (for a certain volume of calls or appointments) or on a “per appointment” basis. 

TLGC likely structures campaigns with a setup fee and a monthly fee that covers a quota of calls and leads, possibly with performance incentives. 

Their website touts stats like “96% repeat business rate” and guarantees on data accuracy, suggesting they focus on delivering value to keep clients renewing. 

For an accountant, you might engage them for a 3-month outbound campaign with a fixed price and expected number of meetings, for instance.

Best For: 

B2B-oriented accounting firms (or those targeting specific niches) that want immediate outreach and appointment setting. 

The Lead Generation Company is best for firms that may have a defined target list of potential clients and want an experienced team to actively approach those prospects via calls and emails. 

If your priority is quickly filling your calendar with qualified sales meetings – and you are comfortable with a classic telemarketing approach – TLGC is a top choice. 

It’s especially suited for accountants who serve business clients (e.g. startups, SMEs) and need a proactive way to introduce their services to those prospects in a compliant manner.

4. Pursuit Marketing

Pursuit Marketing is a Glasgow-headquartered demand generation agency that blends digital marketing with outsourced sales development, known for its account-based marketing (ABM) and telemarketing expertise.

Overview: 

Pursuit is one of the UK’s prominent B2B demand generation firms, with a global footprint. They brand themselves as “the UK’s most successful account-based marketing agency,” and have been operating for over a decadepursuitmarketing.co.uk. 

From Glasgow (their HQ) they’ve expanded to multiple international offices. Pursuit’s model is about combining targeted outbound outreach with digital tactics for a complete 360° lead generation solution. 

As their website states:

“Pursuit is a performance-driven global agency specialising in targeted demand generation that blends digital marketing and outsourced sales development for a complete 360° approach”. 

They have delivered results for clients including several Fortune 500 tech companies, which speaks to their capabilities.

Services for Accountants: 

For an accounting firm, Pursuit can offer a comprehensive campaign approach. Their services include Account-Based Marketing (ABM) – meaning they will identify and target a specific list of high-value prospects (companies or individuals) with personalized outreach. 

They employ a team of outbound calling agents (telemarketing with a modern twist) and integrate that with email marketing, LinkedIn outreach, content marketing, and paid digital ads as needed. 

Pursuit also offers marketing automation and lead nurturing services, ensuring that once a lead is captured, it’s warmed up properly. 

Another service is outsourced sales development, effectively acting as your inside sales team to qualify leads and set appointments. All of this is supported by strong data and analytics; Pursuit collects and leverages a huge amount of data points to refine campaigns. 

For an accountant, a typical engagement might be an ABM campaign targeting, say, 50 local businesses in a certain sector: Pursuit would craft messaging tailored to each, reach out via calls/emails/social ads, and keep you updated via reports or a dashboard on progress.

Pricing Model: Retainer or Campaign-based (Medium-High budget). 

Pursuit’s services are on the higher end in terms of investment – they work with enterprise and mid-market clients often. 

Expect a monthly retainer or project fee structure, possibly with a minimum term (given the resources deployed such as dedicated SDRs, tech, etc.). 

They may also structure pricing around outcomes (for example, guaranteeing a number of qualified appointments or leads per quarter). If you’re a smaller firm, their cost might be a stretch; it’s often best suited to firms with ambitious growth goals and the budget to match.

Best For: 

Larger accounting practices or those targeting specific high-value client segments (like big corporations or tech firms) that want a multi-channel, intensive outbound campaign. 

Pursuit is best for firms that view lead generation as a strategic, ongoing effort and are willing to invest in a comprehensive ABM program. 

If you’re an accountant that wants to land enterprise clients or break into a new market segment, Pursuit’s integrated approach – combining telemarketing with digital and backed by lots of data – could be very effective. 

It’s also suitable if you simply prefer to outsource your entire sales development function to professionals while you focus on closing the deals.

5. Go Impartial (Accountant Lead Generation)

Go Impartial is a specialist lead generation service for accountants that operates on a performance-based pricing model – you pay mostly for results, not just efforts.

Overview: 

Go Impartial isn’t a traditional agency but rather a dedicated lead generation partner exclusively for accountancy firms. 

Their niche focus means they understand the accounting sector’s needs deeply. According to their site:

“Generating accounting leads is our specialism… We support our accountancy practices with full business development efforts to ultimately win new business”. 

What sets Go Impartial apart is that they don’t just hand over leads; they stay involved through the sales cycle:

 “from finding a potential client through to securing new clients when the instruction forms have been signed”. 

Essentially, they act as an outsourced sales and marketing arm for accounting practices, and they put skin in the game through their pricing structure.

Services for Accountants: 

Go Impartial provides an end-to-end lead gen process tailored for accountants. 

They generate leads through a mix of channels – including content marketing on their own platform (they run a site that attracts businesses looking for accountants), search engine marketing (they mention high Google rankings for terms like “choosing a new accountant”), pay-per-click advertising, and other online campaigns. 

Once they identify a potential client interested in accounting services, they personally engage and qualify these prospects, essentially pitching your firm’s value proposition and gauging fit. 

They then set appointments or hand off the prospect when they are truly ready to sign up. Uniquely, Go Impartial will help “position you as an expert for the meeting and then help close the business – their work is done when you have a new client” (as they describe). 

For example, they might schedule a consultation between you and a business owner looking for a new accountant, and even assist with follow-ups until that prospect officially becomes your client. 

This high-touch approach is quite different from agencies that simply deliver contact info or form fills.

Pricing Model: Performance-based 

Go Impartial operates with a low-risk model for accountants. Typically, they charge a small monthly fee to cover basic costs and guarantee a certain number of qualified appointments, and the majority of their fee is only payable when you secure new clients. 

In other words, you pay a token amount ongoing (low cost) and then a success fee for each client won. This could be structured as a percentage of first-year fees or a fixed bounty per client. 

They explicitly highlight “low cost, low risk, high reward” – no extra fee for meetings they arrange, and extremely high ROI since you pay when you get a client. 

For accountants who are averse to hefty upfront marketing costs, this model is very attractive because it aligns the agency’s incentives with your results.

Best For: 

Small-to-medium accounting firms that want leads without hefty upfront costs and prefer a “pay-for-performance” approach. It’s ideal for practices that might not have a large marketing budget or any internal sales team – Go Impartial can essentially fill that role and you only truly invest when it works. 

It’s also great for accountants who value a partner that understands accounting services well (e.g. knowing how to discuss tax planning, compliance, etc., with prospects). 

If you prefer a steady trickle of qualified prospects and like the idea of someone else doing the initial selling for you, Go Impartial is a strong choice. The trade-off is that you share a portion of the upside (when a lead converts), but many find that well worth the reduced risk.

6. Lead Gen Ninja

Lead Gen Ninja is a Glasgow-based digital marketing agency that helps local businesses (including accountants) generate leads through SEO, web design, and online advertising.

Overview: 

Lead Gen Ninja is a smaller boutique agency in Glasgow that has made a name by focusing on local digital marketing tactics. 

They position themselves as a “digital growth partner” for businesses, emphasizing innovation and strategic thinking in areas like search engine optimization (SEO) and pay-per-click ads. 

As a Glasgow-based SEO agency, they understand the local market’s nuances and have case studies of improving local businesses’ online visibility. 

This local expertise can benefit Glasgow accounting firms that primarily serve clients in the region. Lead Gen Ninja’s team covers multiple facets of online marketing, acting as a one-stop-shop for getting more traffic and inquiries.

Services for Accountants: 

For an accountant, Lead Gen Ninja can redesign or optimize your website to convert visitors into leads, improve your Google rankings for searches like “accountant in Glasgow” (through on-page SEO, content creation, and link building), manage your Google Business Profile for better local presence, and run Google Ads or Facebook Ads targeting specific demographics or industries looking for financial services. 

They also handle setting up and managing Google Maps listings (important for local search) and can drive more calls via these channels. 

Essentially, they will ensure that when someone in your target area looks online for accounting services, your firm stands out. 

Additionally, they can implement tracking and analytics, so you know where leads are coming from. 

Given their focus, they might not provide advanced outbound calling or complex automation, but they excel at boosting inbound lead flow through improved online visibility and effective websites.

Pricing Model: Project-based or Monthly Packages.

 Lead Gen Ninja likely offers fixed-price packages for services like website design or SEO (e.g. an SEO plan that charges per month for a set of activities). 

As a smaller agency, their pricing tends to be more accessible for small businesses. 

For instance, an accountant could engage them in a 3-month SEO campaign for a few key local keywords, or a one-time project to build a lead-generating website. 

PPC ad management might be a monthly fee plus the ad spend. 

We suspect they probably have different tiers of service depending on how aggressive the lead gen goals are.

Best For: 

Accountancy firms (especially sole practitioners or small firms) that need to establish or improve their online presence to generate local leads. 

Lead Gen Ninja is best for those who want affordable, hands-on digital marketing help – perhaps your website is outdated or not showing up on Google, and you want a quick boost in inquiries. 

If you’re an accountant targeting individuals and small businesses in Glasgow, and you prefer working with a nimble local agency that can cover all the basics (site, SEO, Google Ads), this is a great fit. 

It’s also suitable if you have limited marketing resources in-house; they can manage the day-to-day of your online lead gen on your behalf.

Now that we’ve covered the agencies, how do you decide which one is the right partner for your firm? 

The next section provides a brief guide on what accountants should consider when choosing a lead generation agency in Glasgow.

How to choose the right lead generation partner in Glasgow

Not all lead gen agencies are created equal, and the “best” choice depends on your firm’s specific goals, budget, and way of working. 

Here are some key questions and criteria for Glasgow accountants when evaluating a potential marketing or lead generation partner:

Industry Understanding and Compliance: 

Does the agency understand the professional services industry and compliance requirements? 

Accountants operate under strict regulations (e.g. confidentiality, GDPR for client data, financial promotion rules). 

Make sure your agency is familiar with these or has experience with clients in regulated sectors. 

An agency that has worked with accountants or similar fields will know how to craft messages that are effective yet compliant with ethical guidelines.

Scope of Services – Ads vs. Full-Funnel: 

Determine if you need a partner to simply run ad campaigns, or one who provides end-to-end solutions (content, CRM integration, follow-up). 

For example, some agencies will only deliver leads (names and contacts) and leave the follow-up to you, while others will set up landing pages, email sequences, and even nurture the lead. 

If you prefer a hands-off approach, look for agencies that offer automation and CRM support, not just ads. 

On the flip side, if you already have a strong in-house process for closing leads, maybe you just need top-of-funnel lead generation.

Pricing Structure and Transparency:

Understand how you will be charged and choose a model that fits your comfort level. Agencies employ various pricing structures, including pay-per-lead, pay-per-appointment, monthly retainers, or performance-based models. 

For instance, if you want predictability, a flat monthly retainer or subscription (like Arcana’s) might be ideal. If you want to pay strictly for results, a pay-per-lead or success-fee model (like Go Impartial’s) could be attractive. 

Always ask about any setup fees, minimum contract lengths, or extra costs (like ad spend is usually separate). Align the deal with your budget and risk tolerance.

Track Record and Client References: 

Look at the agency’s past or current clients. Do they have case studies or testimonials from similar professional services companies? Don’t hesitate to ask for references. 

An agency that has helped “businesses like yours” should be able to provide examples – which can give you confidence and insight into what results to expect. 

For local Glasgow agencies, check Google reviews or ask peers in your network if they’ve heard of them.

Transparency in Reporting: 

Lead generation should come with data. 

Favor agencies that offer clear reporting dashboards or regular updates. 

You should expect metrics such as number of leads, cost per lead, conversion rates from lead to appointment, etc. Look for an agency that provides regular reporting on performance – e.g. lead volume, conversion rates, ROI – so you’re informed and can make data-driven decisions. 

The more transparent the agency is with results (good and bad), the better you can trust them. Real-time dashboard access is a plus, as are frequent meetings to discuss progress.

Communication and Collaboration: 

Evaluate how the agency communicates during your initial interactions. 

Are they responsive to emails or calls? Do they seem willing to adapt to your preferred communication style? 

A good agency partnership feels like an extension of your team. They should be open about their methods and proactive in suggesting improvements. 

Effective collaboration might include regular check-in calls, shared project management spaces, or even training your staff on handling the leads. 

Strong client-agency communication is crucial for long-term success – miscommunications can lead to missed opportunities.

Local Presence vs. Broader Reach: 

Since you’re in Glasgow, you might prefer an agency with local roots (they’ll know the Scottish market nuances and perhaps even have local business connections). 

A local agency can meet face-to-face and may better understand the Glasgow/Ayrshire business community. 

However, a non-local agency with specialized expertise (say, national lead gen for accountants) could also do a great job remotely. 

Decide how important local presence is to you. Sometimes the best choice is a hybrid: a local team (Arcana Agency, Munro, TLGC, etc.) that has broader experience but is an easy drive away if you want a lunch to celebrate wins!

Technology and Tools: 

Ask what tools the agency uses to manage campaigns and leads. 

Do they integrate with popular CRM systems (like HubSpot, Salesforce, or even accountancy-specific CRMs)? 

Do they use marketing automation platforms to nurture leads? If you already use certain software, ensure the agency can work with it or at least export the lead data in a format you can use. 

The last thing you want is a pile of leads in a spreadsheet that never make it into your client onboarding pipeline.

By considering the above factors, you’ll be better equipped to choose a lead generation partner that fits your firm’s needs. 

The goal is to find an agency that not only delivers quality leads but also aligns with your working style and business objectives.

Conclusion

There’s no one-size-fits-all solution when it comes to lead generation for accountants. 

Each of the Glasgow agencies listed here has its own strengths and approach – from the subscription-based, fully managed funnels of Arcana Agency to the pay-for-performance model of Go Impartial, or the traditional yet proven tactics of telemarketing specialists like The Lead Generation Company. 

The right choice depends on your firm’s size, target market, and how you prefer to engage with new prospects.

The encouraging news is that Glasgow accountants have several capable partners available to help spark growth. 

Whichever agency you consider, ensure they understand your goals and can demonstrate value in terms you care about (be it number of new clients, return on investment, or time saved for your team). Many firms even use a combination of these services – for example, engaging a digital agency for inbound marketing while also using a telemarketing firm for outbound calls, to cover all bases.

At the end of the day, winning new accounting clients comes down to consistent, proactive outreach and follow-up – something these agencies specialize in. 

With a clear brief and the right partner, you can break out of the feast-or-famine cycle of referrals and enjoy a predictable pipeline of leads.

One agency that embodies a few of the “ideal partner” qualities discussed is Arcana Agency. 

Arcana Agency combines local roots (Glasgow/Ayrshire based) with a unique subscription model and a focus on transparency and automation. 

It was founded by Aidan Brotherhood specifically to help start-ups, SMEs, and professional services (like accountancy firms) grow through engineered systems rather than guesswork. 

If you’re curious about the subscription-based lead generation approach and how it might benefit your practice, you can click here to learn more about Arcana Agency’s Lead Generation Engine.

Remember, the goal isn’t just more leads – it’s more of the right leads and ultimately more clients. Here’s to finding the right partner to help your accountancy firm thrive in 2025 and beyond!

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