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Lead Generation Engine
Turn ad spend into predictable growth with a done-for-you lead engine.
Service Overview
A Complete Lead Generation System
Arcana’s Lead Generation Engine is a subscription service designed for businesses that need more clients. We handle every step - from ad campaigns and landing pages to CRM automation - so you get a steady flow of qualified leads without the marketing complexity.
More Qualified Leads: attract customers who are actively searching for your services
Seamless Automation: every lead flows straight into your CRM in real-time.
High-Converting Landing Pages: built for conversion, not just looks.
How it Works
Systems That Scale With You
Three subscription services designed to power growth from every angle - leads, brand, and operations. Start with what you need today, expand as you scale.
Your Lead Generation Engine, Built From the Ground Up
We create every component you need for a complete, high-performing funnel.
Offer Architecture
We help shape an offer that grabs attention and drives action from the right prospects.
Ad Campaign Setup
Google and Meta ads crafted with compelling copy and visuals, tailored to your services.
Landing Page Design
A conversion-focused page built to turn ad clicks into real enquiries.
Tracking & Quality Assurance
Pixels, UTMs and test submissions in place so you can trust every click and lead is accounted for.
Automation Wiring
Every lead flows straight into your CRM - instantly, reliably, and with notifications.
CRM Readiness Check
We review and configure your CRM to ensure new leads don’t get lost or stuck.
Go Live and Start Generating Leads
Once everything is built, we activate your campaigns. Ads run, your landing page captures enquiries, and every lead is tested to flow directly into your CRM. You’ll see results in days, not weeks.
Campaign Activation
Your ads go live on Google and Meta with all targeting and budgets in place.
Landing Page Deployment
Your dedicated page is connected, tested, and ready to capture leads from day one.
Early Signal Monitoring
We track clicks, search terms, and engagement closely to catch quick wins and early issues.
Fast Adjustments
Budgets, bids, targeting and creatives are tuned in real-time for stability and performance.
Lead Delivery Live-Tested
Every new lead is confirmed to flow instantly into your CRM with notifications firing.
Kickoff Report
You’ll receive a simple launch update: ads running, page live, first leads incoming.
Refine, Test, and Lower Your Cost Per Lead
Once your campaigns are live, we don’t just leave them running. We continually monitor performance, test improvements, and fine-tune every element — from ad creative to landing page copy — so your leads get cheaper and your results get stronger month after month.
Performance Monitoring
Key metrics like click-through rates, conversions, and cost per lead tracked daily.
Ad Testing
We test new copy, creatives, and audiences to find what resonates best.
Landing Page Optimisation
Headlines, forms, and layouts refined to improve conversion rates.
Budget Efficiency
Spend is shifted to top-performing channels and campaigns for maximum ROI.
Landing Page Optimisation
We catch bottlenecks, broken forms, or CRM issues before they cost you leads.
Simple Progress Reports
Clear updates showing how your campaigns are improving and where the wins are coming from.
Keep Evolving, Keep Growing
Markets shift. What worked last month might not work next. That’s why we continuously experiment with new offers, creatives, and strategies. Iteration ensures your lead engine doesn’t just maintain performance — it compounds it.
Offer Experiments
We help you test new lead magnets, consultation hooks, or service promos to stay relevant.
Creative Refresh
Ad copy and visuals are rotated regularly so your campaigns don’t fatigue.
Audience Expansion
We explore new targeting pools, geographies, or lookalikes to scale reach.
Landing Page Variants
Split tests of layouts, headlines, and calls-to-action to push conversion rates higher.
Channel Exploration
Beyond your initial channel (Google/Meta), we assess when adding or shifting platforms makes sense.
Scaling Strategy
When results are proven, we guide how to safely increase ad spend and capture more market share.
What You Get
The Performance Framework
Six connected capabilities that turn ad spend into real conversations. Each is designed to stand alone, yet work seamlessly together.
Signal
Shape a proposition people actually want.
Offers designed to cut through noise
Messaging angles that spark action
Social Proof points that build instant trust
Objection-handling baked in
Differentiation that stands out
Reach
Target the right people, at the right time.
Campaign structure built for scale
Audience mapping with precision
Multi-channel alignment (Google + Meta)
Creative testing at speed
Budgeting that maximises ROI
Convert
Turn clicks into qualified leads.
Landing pages with impact
Copy and form flows that guide action
Mobile-first layouts by default
Social proof placement that reassures
Low-friction design to reduce drop-offs
Flow
Leads delivered instantly, without friction.
CRM wiring that just works
Auto-tagging for lead clarity
Routing rules for the right owner
Real-time lead alerts to inbox/SMS
Custom integrations where required
Insight
Know what’s working, live dashboards & reporting.
Cost-per-lead clarity
Attribution that shows reality
Dashboard built for decisions
Weekly snapshots, no fluff
Trend analysis to guide scaling
Touchbase
Systematised follow-up, so leads don’t go cold.
Pipeline stages mapped out
Speed-to-lead playbook
Pre-built email/SMS templates
Nurture flows that keep interest alive
Conversion benchmarks for accountability
Reviews
See What Others Say
Our products and services have been beneficial to companies of all sizes. See what some of them have to say below:
I would highly recommend Arcana Agency
I would highly recommend Arcana Agency as Aidan has a wealth of knowledge about the mechanics of Facebook ads. He ran a very successful campaign for my brand
Working with Arcana Agency was a pleasure.
Working with Arcana Agency was a pleasure. Aidan is incredibly knowledgeable and professional. He was always at hand to answer any questions I had and has done a fantastic job
Aidan at Arcana Agency has been invaluable
Aidan at Arcana Agency has been invaluable in advising me with driving new traffic to my business which has shown very good results already with a positive impact on my sales.
Requirements
How Much Do You Need To Spend on Ads?
Use this tool to visualise your ad spend and lead generation.
Pricing
Predictable, Scalable Lead Generation
Our pricing is a simple subscription that you can cancel or pause at any time. We don't do complex proposals, lengthy discovery work - our goal is to start generating leads for you as quickly as possible.
One Subscription, Endless Leads
Turn ad spend into predictable growth. The Arcana Lead Engine is built on our six-part Performance Framework - from shaping irresistible offers to automated follow-up. Each piece works alone, but together they create a lead system that compounds.
Signal: Shape an offer your market can’t ignore
Reach: Target the right people with precision campaigns
Convert: Capture leads with landing pages built to persuade
Flow: Route and deliver leads directly to your CRM in real time
Insight: Track what’s working with live dashboards and ROI clarity
Touchbase: Automate follow-up so no lead slips away
Cancel or Pause Anytime
Completely Flexible
Try For 14 Days
Not for you? Get 50% back guaranteed - no questions asked
To get meaningful results, we require a minimum ad spend of £1,000 per month. This ensures the Lead Generation Engine has enough data to optimise and perform reliably, anything less risks starved campaigns and inconsistent outcomes. You’re free to scale your ad budget far beyond this point as your business grows. Whether you invest £1,000 or £10,000 a month in ads, your subscription fee for our Lead Generation Engine remains the same.
FAQ
Your Questions, Answered
These are the most common questions we get about our lead generation engine - if you have a question we haven't answered, just get in touch.
Why Us
Built For Growth, Not Just Clicks
End-to-end lead generation designed to deliver qualified conversations, not just clicks. We connect strategy, creative, and follow-up so nothing slips through the cracks.
Full-Funnel Execution
We don’t just run ads. Every part of the journey — offer, targeting, landing pages, and CRM flow — is built to work seamlessly together.
Conversion Obsessed
Every detail is engineered to turn interest into action, from form flows and copy to instant lead alerts and nurture templates.
Results You Can See
Transparent dashboards, cost-per-lead clarity, and real-time reporting mean you always know what’s working, live.
Support
One Dashboard for Every Request
Forget chasing replies across emails, calls, and texts. With Arcana Agency you get a dedicated support dashboard where every request is logged, tracked, and resolved. That means clear timelines, faster turnarounds, and complete visibility - whenever you need us.
Discovery Call
Still Not Sure? Book A Discovery Call
Book a discovery call with Aidan and find out if Arcana Agency is a good fit for your brand.