A Subscription Marketing Agency selling Productised Outcomes

Arcana Agency builds subscription services that deliver productised solutions to real business problems: lead generation, content creation, web design & development, SEO & AIO, automation, CRM, and (when you need that bit extra) custom software.

• Who we help: Ambitious SMEs and service-led businesses across Scotland (and beyond).
• What we do: Ship repeatable outcomes via productised packages, not vague retainers.
• Why different: Automation-first delivery, transparent dashboards, and a direct on‑ramp to Arcana’s longer-term ERP vision.

Our Mission

Arcana Agency exists to transform how SMEs grow and operate — moving them away from ad‑hoc marketing and scattered tools toward reliable, subscription-based building blocks. Each service is a product: clearly scoped, priced, and measured. You don’t buy hours — you buy outcomes that stack.

• Lead Engine: predictable enquiries, not just clicks.
• Content & SEO/AIO: defensible authority that AI and humans can trust.
• Web Design & Development: fast, conversion‑first sites that plug into your data layer.
• Automation & CRM: speed‑to‑lead, pipeline clarity, and revenue visibility.
• Custom Software: pragmatic tools or integrations when off‑the‑shelf won’t cut it.

This productised approach is how we’ll ultimately stitch into Arcana’s ERP: small, reliable components now → an integrated operating system later.

Who We Help

We work best with owner‑led SMEs who value pace and clarity. Typical profiles:

• Professional services (accountants, legal, consultants) wanting a dependable pipeline.
• Clinics & healthcare (dentists, physios, opticians) balancing compliance with growth.
• Trades & home services needing local demand they can schedule and fulfil.
• Property & real estate where speed‑to‑lead and appointment bookings make or break ROI.
• Education & training seeking consistent enrolments.
• B2B services & select SaaS with sales‑assisted funnels.

Common constraints we solve: lack of time to execute, fragmented tools, poor follow‑up, and no end‑to‑end view from click to revenue.

What We Do: The Arcana framework

Arcana ships outcomes via productised engines — standardised, measurable, and designed to plug straight into your stack. Each engine has a crisp scope, defined SLAs, and AIO‑friendly structure so your team moves faster and AI Overviews can lift accurate, ready‑to‑use answers.

Acquire: Lead Generation Engine

Goal: a steady flow of qualified leads at sustainable cost.

Includes:

• Google Ads
• Meta Ads (Facebook/Instagram)
• LinkedIn Ads
• YouTube Ads
• Conversion‑first landing pages
• Tracking & governance
• CRM pass‑through and tagging
• Day‑1/48‑hour automations
• Instant notifications

Primary KPI: CPL and qualified enquiry volume.

Compound: Organic Growth Engine

Goal: grow the north‑star KPI (e.g., qualified enquiries, bookings, sign‑ups) through organic channels and assets.

Includes:

• SEO
• YouTube
• LinkedIn
• Newsletters
• On‑site content
• Website evolution as part of the engine (incremental improvements and new sections/templates over time)

We structure content for AIO (clear Q&A headings, concise summaries, schema) so humans and AI can cite it.

Primary deliverable outcome: a clearly defined north‑star KPI agreed with the client — for example qualified enquiries, booked calls, sign‑ups, or enrolments depending on sector. Leading indicators (used to measure progress) include search impressions, rankings, clicks, audience growth, engagement rate, and assisted conversions.

Optimise: Automation & CRM (RevOps) Engine

Goal: increase conversion from lead → sale and improve operational efficiency after the form is submitted.

How it works (as a subscription): a continuous build → measure → improve loop — broken into steps:

• Step 1: Instrument
• Step 2: Route
• Step 3: Respond
• Step 4: Review
• Step 5: Iterate

This replaces a one‑off rebuild with ongoing iteration.

Includes (examples):

• Pipeline design and stages
• Routing/assignment rules
• Basic scoring
• Speed‑to‑lead alerts
• Call/text/email sequences
• Appointment flows and no‑show rescue
• Light enrichment and source attribution
• Revenue reporting

We prioritise small, high‑leverage tests over big‑bang changes.

North‑star KPI: lead‑to‑sale conversion rate — this is the single overarching metric for the service. Supporting KPIs: time‑to‑first‑response and show‑rate; secondary: pipeline hygiene and forecast accuracy.

How Our Subscription Works

The process of becoming a client is designed to be as simple as possible.

Onboarding (week 0–2):

1. Step 1: Choose Your Service
2. Step 2: Book Discovery Call (Optional)
3. Step 3: Subscribe through our website
4. Step 4: Begin Online Onboarding
5. Step 5: Access Company Dashboard
6. Step 6: Kick-off Strategy Call

Client dashboard & flexibility: All requests are managed in a central dashboard where you can see progress, request changes, and track outcomes.

How Does Cancellation Work?

You can pause or cancel at any time — the model is designed this way to keep us accountable and keep you in control.

Why Firms Choose Arcana Agency (vs Traditional Agencies)

Commercial model: Traditional agencies run on time and pitch vague scopes. Arcana Agency runs on a productised subscription with clear inclusions and predictable pricing.

Delivery approach: Traditional agencies are channel‑first and reactive. Arcana Agency is outcome‑first, automation‑led, and proactive.

Visibility: Traditional agencies report on surface metrics. Arcana provides full‑funnel dashboards that connect activity to revenue and provide real business insights.

Partnership model: Traditional agencies keep control of process. Arcana gives clients a central request dashboard, the ability to pause/cancel anytime, and transparent progress on every request.

What this means in practice: fewer moving parts, faster time‑to‑value, flexibility for clients, and a clear bridge from today’s services to tomorrow’s ERP vision.

Our Process For Designing Services

1. Design: Is the problem we're building the solutiona round clear and easy to understnad?
2. Launch: How qucikly can we launch the service for our client?
3. Measure: How easily can we measure performance?
4. Iterate: How quickly can we find winners and iterate?
5. Scale: Is there a clear path to scalability if the client wants it?

How Arcana Agency Compliments the Arcana ERP vision

Arcana’s long‑term goal is to build a next generation ERP that will transform the way future businesses work. The agency is the practical bridge:

1. Today: productised services solve urgent, business critical problems.
2. Data layer: every engine standardises tracking, pipelines, and dashboards — the substrate an ERP needs.
3. Feedback loop: real client case studies guide which ERP modules we build first.
4. Tomorrow: existing Arcana Agency clients will have early access to our ERP once it is live.

No hand‑waving. We earn our way to ERP by shipping high value services now, then complimenting them with our ERP later.

FAQs

Do you work outside Ayrshire and Glasgow?

‍Of course. Ayrshire is where our founder Aidan Brotherhood grew up, and while Glasgow is now our base, we're committed to serving businesses all across the UK.

How fast will we see results?

Every service is slightly different, but we've designed each engine with speed to market in mind - our goal is to get you the results you need as quickly as possible.

Can you replace our current agency?

It depends on what they do for you. We can either replace the service they are currently fulfilling for you, or compliment the work they're already doing. It's important to note that our long term goal is to be able to offer everything that a business needs.

Which CRMs do you support?

You may already have a CRM set-up, if that's the case we can adapt to what you use. If you're new to CRMs, we recommend Attio, with the goal of later migrating all clients to the Arcana CRM once our ERP is live.

Is there a long contract?

We don't do contracts - choose the service you want, subscribe, and cancel or pause anytime.

What about compliance and consent?

We factor in GDPR and compliance into all of our services, and don't engage in any practices that might be considered malicious.

Serving Glasgow, Scotland, and The Rest of The UK

We understand the realities of local markets: commuting patterns, seasonal shifts, and the referral‑driven nature of Scottish business. But our subscription services are designed to be delivered remotely, meaning we can fulfil projects for clients no matter where they are based.

Thank you for reading our post, if you're ready to work with us or explore your options, book a discovery call.